From first to second order
We take new customers from their first weeks to a repeat purchase with welcome journeys, personal recommendations and well-timed incentives.
CRM growth agency
The CRM growth agency that turns CRM into your growth engine
Boost Up is a CRM and growth agency based in Istanbul. We find the repeat purchase, retention and customer value levers in your customer base, run the experiments and measure the extra revenue of every step with control groups.
- 100+ brands
- 1,000+ personalisations
- 7 channels
- 8+ years
What is CRM growth?
CRM growth means looking for growth in your existing customer base, not only in new customer acquisition. Turning first orders into second orders, increasing order frequency and basket value, and winning back customers before they are gone are all growth levers that sit in CRM.
A CRM growth agency pulls these levers out of your customer data, prioritises the ones with the biggest impact, designs and runs the experiments and measures the outcome with control groups. CRM stops being a send calendar and becomes a growth system that adds revenue every month.
The growth levers we work on
Retention and churn prevention
We spot customers whose buying rhythm breaks early and keep them with messages and incentives matched to their risk level.
Win-back
We split lapsed and lost customers by value and build win-back journeys that use discounts only where they are really needed.
Customer value (CLV) management
Value-based segments put high-potential customers first; cross-sell, upsell and loyalty programmes grow revenue per customer.
Experimentation and A/B testing
A hypothesis backlog, a test calendar and scaling of the winners, with the extra revenue of every test measured against control groups.
Personalisation and conversion
On-site and in-app content that adapts to behaviour, recommendation slots and gamification that turn visits into orders.
CRM agency vs CRM growth agency
Classic CRM services focus on setting up campaigns and automated journeys correctly and running them reliably. A CRM growth approach ties every piece of work to a growth goal: we define up front which metric we want to move in which segment, and we report the result in extra revenue, not opens or clicks.
At Boost Up both approaches sit in one team. Our CRM agency service covers strategy, channel operations and customer journey set-up; our CRM growth team owns growth targets, experiments and customer value management, and the two work together.
Who is it for?
- E-commerce and retail brands facing rising acquisition costs that want growth from their existing customer base
- Marketing and CRM teams with targets on repeat purchase rate, order frequency or customer lifetime value
- Teams that send CRM campaigns regularly but can't show their contribution to revenue clearly
- Subscription, finance, media and app businesses where retention drives most of the revenue
How we work
- 01
Growth audit
We review your customer data by lifecycle stage and list the drop-off points and the biggest revenue opportunities.
- 02
Levers and targets
We rank opportunities by impact and effort and set a measurable target for each one.
- 03
Experiment and launch
We launch journeys, campaigns and personalisation scenarios with control groups. Nothing goes live without your sign-off.
- 04
Measure, scale, repeat
We scale the winners, switch off what doesn't work and plan the next experiment cycle.
Brands we grow with
- Communite
- Overbalance
- Communite
- Overbalance
From the blog
Guides to go deeper
CRM Strategy: A Step-by-Step Guide for Marketing Teams
A CRM strategy is a written plan for which customers you grow, how you reach them and how you prove it worked. Here are six steps to build one.
What is CRM? Definition, types and a CRM strategy that works
A complete guide to CRM: the definition, the main types, the benefits and how to build a CRM strategy step by step.
Frequently asked questions
What does a CRM growth agency do?
It grows revenue from existing customers by finding repeat purchase, retention, win-back and customer value levers, then designs and runs experiments and measures the extra revenue with control groups.
How do you measure results?
Every journey and campaign keeps a similar control group that doesn't get the message. Reports show the extra conversions and revenue against that group, not just opens and clicks.
Which platforms do you work with?
We are platform-independent. We apply our growth approach on the CRM, CDP or marketing automation platform your brand already uses.
Which channels do you use?
We run 7 channels from one place: email, SMS, WhatsApp, web push, app push, in-app messages and on-site personalisation.
How do we get started?
We start with a short intro call about your goals and current set-up, then run a growth audit to set priorities and share a tailored proposal and roadmap.
Let's look at your CRM together
Let's look at your current CRM setup together, starting with a free 30-minute call.
Contact
Let's talk about your growth goals.
Let's look at your current CRM setup together, starting with a free 30-minute call.
Email us directlyhello@boost-up.co