CRM strategy
Annual, quarterly and monthly CRM plans: KPIs, a segment map, channel roles and a prioritised roadmap.
CRM agency
The CRM agency that turns customer data into repeat revenue
Boost Up is a CRM and growth agency based in Istanbul. We build your CRM strategy, run email, SMS, WhatsApp, push, in-app and on-site personalisation from one place, and measure the outcome with control groups.
- 100+ brands
- 1,000+ personalisations
- 7 channels
- 8+ years
What does a CRM agency do?
A CRM agency is an external team that plans, runs and measures how a brand builds relationships with its existing and potential customers, using data. The goal is simple: more repeat purchases, bigger baskets and stronger loyalty, driven by the right message on the right channel at the right time.
In practice that means collecting and unifying customer data, behaviour-based segments, automated customer journeys, a campaign calendar, content and creative briefs, A/B tests and reporting that shows how much extra revenue each campaign really created.
Our CRM services
Operations and campaign management
Campaign calendar, set-up, QA and sending. We carry the operational load so your team can focus on the core business.
Customer journey automation
Welcome, cart abandonment, repeat purchase, win-back and birthday flows, orchestrated across channels.
Segmentation and data advisory
Event design, integrations, RFM and value segments, churn risk and purchase propensity.
Personalisation
On-site and in-app content that adapts to behaviour, recommendation slots, pop-ups and gamification.
Measurement and reporting
Incrementality measured with control groups, channel and campaign reports, monthly performance reviews.
Who is it for?
- E-commerce, retail, finance and media brands that have customer data but don't turn enough of it into revenue
- Teams that invested in a CRM or marketing automation platform and use only part of it
- CRM and digital teams too busy with campaign operations to work on strategy
- Brands whose channels talk to customers separately and want one joined-up customer experience
How we work
- 01
Discovery and audit
We review your data, channels, existing flows and results, and list quick wins and big opportunities.
- 02
Strategy and roadmap
A prioritised plan with target KPIs, segments, journeys and a campaign calendar.
- 03
Set-up and operations
We build the flows, run the campaigns and write content and creative briefs. Nothing goes live without your sign-off.
- 04
Measure and scale
We measure incremental impact with control groups, scale what wins and switch off what doesn't.
Brands we grow with
- Communite
- Overbalance
- Communite
- Overbalance
From the blog
Guides to go deeper
CRM Strategy: A Step-by-Step Guide for Marketing Teams
A CRM strategy is a written plan for which customers you grow, how you reach them and how you prove it worked. Here are six steps to build one.
What is CRM? Definition, types and a CRM strategy that works
A complete guide to CRM: the definition, the main types, the benefits and how to build a CRM strategy step by step.
Frequently asked questions
Why work with a CRM agency instead of hiring in-house?
An agency brings strategy, operations, data and creative skills in one team, plus experience from many brands and sectors. We work alongside your in-house team, taking load off them and speeding things up.
Which CRM and marketing automation platforms do you work with?
We are platform-independent. We apply our strategy, segmentation and measurement approach on the CRM, CDP or marketing automation platform your brand already uses.
Which channels do you manage?
We run 7 channels from one place: email, SMS, WhatsApp, web push, app push, in-app messages and on-site personalisation.
How do you measure results?
We use control groups in campaigns and journeys to measure the extra conversions and revenue compared with similar customers who didn't get the message, so reports show real business impact, not just opens and clicks.
How do we get started?
We start with a short intro call about your goals and current set-up, then run a discovery and audit to set priorities and share a tailored proposal and roadmap.
Let's look at your CRM together
Let's look at your current CRM setup together, starting with a free 30-minute call.
Contact
Let's talk about your growth goals.
Let's look at your current CRM setup together, starting with a free 30-minute call.
Email us directlyhello@boost-up.co